airisX provides writers in both a part-time/freelance and full time staffing basis. After general Virtual Assistant work, it is one of the most difficult tasks customers find to outsource to another person.
Ensuring effective communication between client and freelance writers can be a little bit tricky. It is a skill that involves trial and error. Any miscommunication the part of the client can be detrimental to the message that you want to convey to your readers or target audience. Bombard the writer with too much information and you could end up writing the piece yourself. On the other hand, give too little information and the writer could end up providing you with something you didn’t want.
Working with a freelance writer will not only save you time but also money. Your ultimate goal therefore is to write correspondence that will clearly convey your goal to the freelance writer. But how do you know when there is information overload or the details is not enough? Here are some tips on how to effectively communicate with a freelance writer:
Introduce Your Company
To help the freelance writer, effectively communicate your goals, you may have to provide them with pertinent company information such as your business name, product or business description, business website, social media channels, and contact information. This will help the writer gain a better understanding of your product, audience, and the type of content you are looking for.
If you have an exact title in mind or a general topic you want the freelancer to address, inform them. With an exact title, you dictate what content should be written. On the other hand, a general title for your article will make it open to more ideas. If the freelance writer you are working on is an experienced one, they will be willing to suggest more concrete article ideas and titles depending on the information and topic area indicated in your job description. Also it is important to let the writer know whether the content will be featured on a blog, newspaper, or magazine. This will help them determine the best approach for writing the content.
Description of content
Your description concerns the content of the goal and what you want the piece to cover. You can include information that you may clarify or expand in the future. In the description, you should also determine your desired word count to give the writer the kind of article you want. If your desired topic delves into a complex subject matter, the article may be more than 2,000 words long while those that demands less research may be 750 – 1,000 words long.
As mentioned, you need to inform the writer first hand where the content will be published. If the article is of a news type, it will need to follow traditional editorial standards. There are also different formats where the writer can submit the article such as WordPress, PDF, and Google Docs so you need to clear it out to them as well.
Primary and Secondary Keywords
Another thing you need to effectively communicate with the freelance writer is targeted keywords. For more accurate targeting, you can conduct the keyword research yourself. For the primary keywords, you would want to it to be repeated at least once in the following sections: meta title, meta description, H1 title, and H2 subheading. Although studies have revealed that Google does not rely much on these signals, it is still good practice if the article will be structured around the primary keyword. Your primary keyword will be supported by a slew of secondary keywords.
When it comes to the keywords, one practice you should avoid is keyword stuffing. Of course, you would want your keyword to reach a specific density. The truth of the matter is that this is a useless metric so instead on focusing on your keywords, the copy or article should be written as naturally as possible.
Goal of the article
Perhaps one of the most important things you need to effectively communicate to the freelance writer is your goal. What effects do you want the article to have on your audience? There are several potential goals that your content can achieve and they can be one of the following:
- Inform: This may cover industry trends, news, or actionable and advice-heavy articles. This will help you build yourself up as an authority and trusted brand. It also helps with customer retention.
- Entertain: If your purpose for content is to entertain, make sure that the article should be easy to read, digest, and regurgitate. You would want your readers to be inspired so that they will share it to their friends or colleagues.
- Promote: You can use content to promote or endorse affiliate services, own brand, or both. Informing your customers about new deals will help boost customer satisfaction. There are different ways you can do promotions through content but the most common is email newsletter.
- Sell: Writing content can also help you achieve your goal of converting readers into potential customers. There are two main sale techniques namely hard selling and soft selling. The former is the more aggressive style than the latter. Hard selling pushes the reader or user to take a desired action. Soft selling, on the other hand, is less pushy as they try to evoke an emotional response from the reader.
It is important for both you and the freelance writer to identify who your target audience is. They can either be business to business or business to customer. With business to business, you segment your target audience according to the number of employees, product type, industry, annual revenue, product usage, customer base. In business to customer, customers are targeted based on gender, age, geolocation, education, and others.
Tone & Style
Depending on the goal and your target audience, you would also have to clear out with the freelance writer the tone & style of writing you want. The tone could either be informative/promotional, casual/professional, list-heavy/narrative, newsworthy/green, and targeted/niche vs general/broad.
- Informative vs Promotional: Your content can either inform or persuade. Informative are topical, current, and intriguing. Promotional is designed to endorse products or affiliate services.
- Casual vs Professional: The casual tone is light-hearted and friendly. It is engaging and unintimidating. The professional tone is more serious and authoritative.
- List-heavy vs Narrative: List heavy features bullet point lists, numerical lists, or listicles. List heavy style is advisable for providing actionable tips or an exhaustive list of items because information is organized. However, some people prefer the more conventional narrative style.
- Newsworthy vs Evergreen: Newsworthy is time sensitive while evergreen is timeless. The newsworthy content can be used to increase traffic but once the buzz dies down so does the relevance. Evergreen, on the other hand, is built to last.
- Targeted/Niche vs General/Broad: Targeted content focuses on specific group of individuals while general caters to a broader audience.
Regardless of the industry, it is important that you effectively communicate with the freelance writer in order to achieve your business goals. Hopefully with these tips, you will be able to be most successful with your airisX freelance writer.
A special note: this article was written by one of our very own outsourced writers, using the exact method outlined above, meaning this is the same method we use internally!